Macgregors Seafood Notes

BRUSSELS
The largest seafood only Exposition in the world.
Truly a remarkable week had, by both Mr. Fresh and yours truly, Mr. Fish. For those of you that have been to the Boston Show, Brussels is Boston x 3! A total of 11 halls dedicated to the world of Fish and Seafood Commerce.
The show is set up basically by Country of origin, which is very convenient. One gets to see first hand the theme and creativity of presentation by country. For us, the hands down winner, was Ireland. Lots of organics to be sure, but the crisp unique presntation of the companies represented in the Ireland section was outstanding. Felt sorry for the Vietnam section next door, as the traffic flow definitely went Irelands way.

When we returned from Boston this year in February, we returned with a clear message that sustainability had finally made its mark in the North American marketplace. Returning from Brussels, there is no doubt, sustainability has traveled a full circle and then some. Responsible fishing is fast becoming a mature subject matter in Europe. Think the Europeans have clearly identified this entire issue as paramount to not only doing business, but also for the future of fish business for ever!

The splashy marketing of sustainability at the American based show, is replaced by factual, no nonesense, informative solutions in Europe. Marketing sustainability might be in vogue in North America, but the industry clearly needs practical, long lasting solutions! The time for rhetoric is over. We all have an opportunity to do our part. Become informed, stay informed, and continue to challenge the status quo...that is the message from Brussels.

Over the course of the next months, we hope to be able to introduce some wonderful products here in Ontario. We hope to continue to find solutions. One thing is certain; we are asking a lot of new questions about origin, fishing methods, by-catch, sustainability, and yes, quality...stay tuned, we are getting excited!
Mr Fish