King Salmon, or Chinook are the largest and top-of-the-line among the Pacific Salmon species. King salmon is the only salmon species sea-farmed in New Zealand, the world’s major supplier of this species, contributing towards the more than 1.5 million tonnes of various types of salmon now produced annually worldwide. Because of its isolation, New Zealand is relatively free of most of the serious diseases that can affect salmon in the Northern Hemisphere; therefore no antibiotics or vaccines are needed or used. New Zealand King Salmon is raised off of Stewart Island, a remote Island off the south coast of New Zealand in the pristine cold Southern Antarctic Ocean.

New Zealand King Salmon is dedicated to producing a top quality product. This is achieved through managing several key factors: choosing a pristine and unpolluted rearing environment; the absence of the serious diseases that cause problems in the northern hemisphere; safe feed ingredients; and careful harvesting methods using Aqui-S™ - a natural anaesthetic developed in New Zealand that is safe for use in food and which has been favourably reported on by the British Humane Slaughter Association.

New Zealand King Salmon’s innovative farming, processing and distribution operations are seamlessly integrated into a single system. This allows monitoring and control at all stages, with rigorous quality standards applied throughout all facets of the operation. All fish are documented and closely monitored throughout their lives, so that every product can be traced right back to the egg.

All feed ingredients are also traceable. Feed is imported from overseas, from Australia and Chile, and obtained only from safe and sustainable sources with guaranteed ingredients, which are BSE and GM free. Salmon thrive on food high in protein and fat and typical proportions of the feed are protein 45.2%, fat 21.5%, carbohydrate 14.2%, ash 9.8% and moisture 9.3%, with vitamins and minerals added to provide a balanced nutritious diet. No antibiotics, growth stimulants, drugs or toxic substances are added.